A fascinating thing about higher, which somehow is still true 1y+ later, is how few onchain communities use the color green

Esp on base they all default to blue. Here it’s all about purple. But green is THE color and nobody uses it.

great observation. most banks / fintechs also default to the color blue (paypal, morgan stanley, jpm, amex, visa) whereas very few cultural / fashion / sports companies use the color blue.

on the contrary, several consumer-focused companies do use green: lacoste, spotify, hulu, xbox, heineken, whatsapp, starbucks.

building farcaster | surfing @ venice, ca | eating @ gjusta / gjelina | “lucky me, lucky mud” 🤠

blue represents trust in color psychology and green is an association with money in the west.  red is actually good luck in china— green is kind of a bad luck there like wearing a green hat = wife cheating on you

i dabble with ai using open identity data from crypto https://alexpaden.tech

came here to say this, it's rooted in color psychology!