@princess0base

Marketing used to be about renting attention. In crypto, we just put that model onchain… and kept renting. We chase impressions. We chase spikes. We chase whatever the algorithm is serving this week. And then we wonder why nothing sticks. Here’s the quiet shift @cityprotocol.base.eth is betting on: Don’t just market the moment. Build the asset behind the moment. At its core, City Protocol treats IP the way smart marketers treat brands, as something you deliberately create, nurture, and compound over time. Not noise. Not one-off campaigns. Not “post and pray.” But programmable ideas that communities can help grow, measure, and monetize. Because when contribution becomes visible… and ownership becomes aligned… and attention becomes trackable… Marketing stops being a cost center. It starts looking a lot like infrastructure. That’s the part most people are still missing. Following the build via @cityonbase

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