princess0base (princess0base)

October–November 2025 City Protocol launched its early points and airdrop campaigns to bootstrap the ecosystem. • Oct 23 — First reward campaign announced • Nov 1 — Points system goes live The goal: reward attention, participation, and IP creation from the very beginning. @cityprotocol.base.eth

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Marketing used to be about renting attention. In crypto, we just put that model onchain… and kept renting. We chase impressions. We chase spikes. We chase whatever the algorithm is serving this week. And then we wonder why nothing sticks. Here’s the quiet shift @cityprotocol.base.eth is betting on: Don’t just market the moment. Build the asset behind the moment. At its core, City Protocol treats IP the way smart marketers treat brands, as something you deliberately create, nurture, and compound over time. Not noise. Not one-off campaigns. Not “post and pray.” But programmable ideas that communities can help grow, measure, and monetize. Because when contribution becomes visible… and ownership becomes aligned… and attention becomes trackable… Marketing stops being a cost center. It starts looking a lot like infrastructure. That’s the part most people are still missing. Following the build via @cityonbase

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February 2025 City Protocol officially joined X and introduced its vision: Build the infrastructure where attention and capital meet. The mission was clear from day one. Turn intellectual property into a programmable asset class on-chain. The idea that stories themselves could become markets. @cityprotocol.base.eth

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Weekend reflection: Memes move markets. Narratives move communities. Ideas move the internet. But historically, none of these were easy to own. City Protocol is exploring what happens when IP becomes native to crypto. @cityprotocol.base.eth

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