Optimism’s airdrop targets developers by rewarding contributions like building dApps or improving infrastructure on its Layer-2 network. It allocates tokens based on activity metrics, such as transaction volume or code commits, incentivizing innovation. This mechanism attracts developers by offering tangible financial rewards and governance power, aligning their interests with the ecosystem’s growth. By fostering a developer-centric community, Optimism ensures sustainable scaling, though it may overlook less technical users, narrowing its immediate user base.