🧵Cross-site tracking is a major way Big Tech intrudes on and breaches your privacy. They follow your activity across sites without respecting that your activity shouldn’t be known to anyone else.

Ever wonder how ads follow you everywhere online? That’s one of the many outcomes of cross-site tracking and one of the web’s most invasive parts. 

Let’s break down how it works and how to avoid it 👇

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🎯 For instance, have you ever tried searching a general term like “running shoes” and saw specific product ads for days that you might have checked out once on a given site?

That’s your data being sold in real-time auctions across Ad networks.

Your behavior becomes their product, not just your clicks but also your attention, mood, and even identity. The worst part is that they are making money on you while you are losing your rights.

🕵️‍♂️ Cross-site tracking happens when sites log and sell off/ share your data with 3rd parties.
 
Tiny code snippets (trackers, cookies, pixels) log your clicks, searches, and time spent on the sites you visit, even when you are not online.

That data gets sold, profiled, and used to manipulate your search results and experience.