Bringing someone "onchain" is such a bad framing. It's as bad as the early days of the web where we tried to bring people "online". The reality with the web is the thing that worked was friends just trying to chat or email or share a website with their friends. It wasn't about being online, it was about the end result.

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Although you would say you're bringing your company onto the cloud if you're a big enterprise. And that's how it was sold. Big difference though than how to pitch things to everyday people like you said.

You wouldn't say you're bringing your friends on AWS 

Infra isn't a selling point for everyday people

What does being comfortable mean? I was around then. I didn't know how any of it worked I just knew I could connect and go look at my friends site or chat with them.

I think people had to be comfortable with the online thing before the next step was possible