Founders

A challenge for consumer builders in crypto is that you generally don’t have tight user clusters to iterate with and battle-test your value proposition and growth loops.

In other words, if your audience is crypto-native, you often only get one shot — if it doesn’t work, there’s little room for iteration without creating user fatigue.

Any tips or strategies you’ve used to overcome that challenge?

founder @converseapp (acq) - building new stuffs

Operator turned investor. Work in TradFi. Exploring the future of social investing @crossroads.  🟪

Agreed 100% - tokens amplify the problem significantly.

But even without tokens - say you want to build something with a network effect - the crypto audience is segmented, yet still feels quite monolithic.

A useful comparison would be consumer products targeting universities: you can launch in one university, learn from your mistakes, iterate, test in another, and so on. Once you crack distribution in one cluster, you can scale by stacking similar clusters.

I haven’t yet found an equivalent framework in crypto - unless, of course, you’re not targeting crypto natives.

With token, early users come for the token not the product. They’ll stick around and provide feedback while price goes up.  

Once price inevitably drops, they’re gone. 

One shot.