technology

I can find you dozens of stats that show personalization increases conversions.

But do you know what beats personalization? Do the basics well.

Don’t focus on personalization until you can get the basics down.

The big difference between sites that get under 100,000 organic visitors a month and ones that get millions typically isn’t the percentage of page 1 rankings.

The big difference is that popular sites usually have more pages.

More pages equals more traffic opportunities…

Absolutely, nailing the basics is key before diving into personalization strategies!

, mastering the basics truly lays the groundwork for effective personalization.