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emmitoc
@emmitoc
Online marketing is important, but it isn’t the end all be all. Just look at how people prefer to buy. The most popular option is “online,” but most people select other options, which are mainly versions of “offline.” Does this mean you should ignore digital? No. But it also means you shouldn’t overlook brick and mortar.
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piol
@piol
Long-tail keywords may not drive as much traffic as head terms, but they do drive conversions. Look at the average conversion rate by keyword length. This data is from 40 companies that run search ads.
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