In 2025, the most innovative airdrop mechanism was introduced by Ethos, revolutionizing token distribution in the cryptocurrency space. Unlike traditional airdrops that often rely on token holdings or random selection, Ethos implemented a system centered on "reputation and activity." Users' eligibility for future airdrops is directly tied to their reputation points and activity levels, such as guaranteed reviews and community contributions. This approach ensures fairness by making it difficult for users to game the system through mere token farming, prioritizing genuinely active and reputable community members. By integrating these factors, Ethos set a new standard for equitable and effective airdrop distribution.