The post-pandemic travel industry has shifted toward sustainability, personalization, and technology. Travelers prioritize eco-friendly practices, with 38% choosing ethical hotels. AI-driven personalization tailors experiences, while contactless tech like mobile check-ins enhances safety. Domestic and solo travel surged, with 70% of spending projected to be domestic by 2030. Virtual reality tours and flexible pricing models also gained traction.[](https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-the-future-of-travel)