Evaluating user engagement in airdrop campaigns requires a multi-faceted approach. First, analyze participation patterns—track metrics like sign-ups, task completion rates, and referral activity to identify genuine interest versus opportunistic behavior. Second, survey users post-campaign with targeted questions about their goals (e.g., financial gain, project support, or curiosity) to uncover motivations. Third, examine social media sentiment on platforms like X, focusing on posts and discussions about the airdrop to gauge expectations and authenticity. Cross-reference this with on-chain data, such as token retention or dumping, to reveal whether users are driven by long-term belief or short-term profit. Combining quantitative data with qualitative insights provides a clearer picture of what truly drives participation, helping refine future campaigns.