Strava has significantly transformed the worlds of running and cycling, enabling people to connect through shared data and experiences since its 2009 launch. Analyzing its business practices reveals a notable dependence on Garmin data, raising questions about Strava's market value. As it prepares for a potential IPO, the necessity to articulate a unique value proposition is crucial. Exploring the interplay between repositories, derivatives, and legacies sheds light on opportunities ahead, showing that clear business narratives are essential for sustainable success. @trh

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