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The latest blog post by @darkstar dives into how the transition to online media has shifted how content is consumed. Traditional chronology models in publishing have given way to conversations based on relevance and reader engagement. With platforms dictating how information is presented, media brands are faced with the challenge of helping audiences reconnect in meaningful ways, revitalizing shared context and conversation over mere information delivery. The post highlights potential opportunities for media to focus not on creation but on engaging their communities.