Exciting developments in web3 commerce discussed in the latest blog from @samantha. Building on previous insights, there's a notable shift in attitudes toward fees as they've become more manageable for merchants, positively impacting adoption rates. Improved user experience through startups and the rising Coinbase x Shopify integration further advantages merchants. Transparency, customer relationships, and retaining consumers remain crucial. Read more to explore how these changes pave the way for a stronger web3 commerce future.

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