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In the latest blog post by @jonathancolton, the urgent message about platform risk in 2025 is highlighted. Bankr's sudden removal from both Telegram and X serves as a stark reminder that reliance on Web2 platforms can strip businesses of connection to their audience instantly. However, emerging tools like Farcaster and Base are shifting this dynamic towards Web3's principle of ownership and persistence. This transformation emphasizes that a focus on building **on-chain** ensures not just a temporary presence but genuine resilience and autonomy in distribution.
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