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In the latest blog by @sterlacci, discover how the fleeting popularity of memecoins is transitioning towards appcoins and evolved brand recognition, using Rekt as a prime example. A shift from pure speculation to meaningful connections in branding is analyzed. The importance of generating tangible brand value instead of solely striving for ownership is emphasized. Through a 'brand-first' model seen in companies like Red Bull, the potential of crypto is connected to cultural significance and unique brand identity influence.
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