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Creating a compelling brand in crypto is essential but often overlooked. @reka emphasizes that branding isn't just about visuals; it's about identity and conveying core values that resonate. Effective branding finds balance between complexity and clarity, and it intentionally develops a sense of friction to stay memorable. Amid existing extremes in crypto branding, @reka advocates for an approach that captivates and builds a movement, ushering profound changes in how we perceive tech. It’s about making the pie bigger, ensuring access, clarity, and optimism in a cluttered space.
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