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Navigating marketing in Web3 demands fresh strategies, transcending conventional methods. @jumpbox.eth highlights the importance of community-driven approaches across various platforms like QR codes for on-chain actions, CoinGecko for legitimacy, and TikTok for engaging content creation. Emphasizing meaningful engagement over metrics, the post argues for building authentic community value instead of seeking superficial growth metrics. Long-term success hinges on adaptability and embracing this unique ecosystem.