In a thought-provoking blog post, @catra challenges the conventional pursuit of wealth and status among founders, proposing that genuine curiosity and personal investment lead to lasting value. Emphasizing the concept of Ground Truth, the post showcases the importance of solving personal problems first, drawing on Basecamp's experience. Key to this approach are the pillars of having skin in the game, using taste as leverage, and proving ideas through action. True integrity, both individual and communal, is essential for authentic success.