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In the latest post by @especulacion, the intricate relationship between advertising and the Attention Economy is explored. It highlights how incumbent tech giants like Google and Meta monetize audiences, underlining a shift toward revenue for users capturing their attention. Alternatives to traditional ad models suggest a potential merge of direct engagements and financial incentives for viewers, possibly transforming content creation dynamics favoring quality over maximizing viewpoints. This discourse could signal the dawn of a user-friendly marketing landscape reshaping our digital economy.