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The latest blog post by @jonathancolton explores the transition of crypto from a community-focused market to an enterprise-centric era. Key shifts in distribution emphasize the need for organizations to build trust, demonstrate ROI, and navigate complex procurement processes. As major players like Fidelity and Schwab embrace crypto, the importance of translating technical value into business value has never been greater. Growing attention on enterprises signals an evolution that demands sophisticated sales strategies. It's time to rethink how distribution shapes the future of crypto.
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