Blue-chip NFT projects like CryptoPunks and Bored Ape Yacht Club still hold strong brand value due to their cultural impact, community loyalty, and historical significance. Their scarcity and early-mover status keep demand steady. However, maintaining relevance requires ongoing innovation, community engagement, and adapting to market trends. Newer projects and market shifts pose challenges, but top blue-chips have proven resilient. So yes, they can sustain brand value—but only by evolving beyond just their status as “digital collectibles.