🔗 Core Metrics for an On-Chain Influencer Reputation Protocol
Engagement Authenticity Score
✅ Measures quality-adjusted likes, comments, reposts, and shares.
🧠 Filters out bot activity using Sybil-resistant identity (e.g., via Proof of Humanity or Soulbound tokens).
🔍 Why: True influence isn't about numbers — it's about real interaction.

Token-Backed Endorsements
💰 Users stake small amounts of tokens to “vouch” for influencers.
💸 If the influencer misleads or rugs a community, they lose reputation — and stakers lose too.
🔐 Why: Puts skin in the game and aligns incentives.

Campaign ROI Score (on-chain attribution)
📈 Tracks outcomes of promoted campaigns (e.g., NFT mints, DeFi use, token conversions) linked to influencer referrals.
🧾 Verified via smart contracts.
🔗 Why: Reputation should reflect results, not just hype.