If I were to design an on-chain reputation protocol for influencers, I’d focus on metrics that reflect trust, impact, and integrity — all publicly verifiable and resistant to manipulation. Here’s the breakdown:

🧩 Key Metrics to Include
Verified Engagement Rate

Measures on-chain reactions (likes, comments, shares) filtered through Sybil-resistant identities.

Why: Authentic community engagement is a core indicator of real influence.

Referral Conversion Score

Tracks wallet actions from influencer referrals (e.g., NFT mint, token swap, DAO join).

Why: Proves they drive real on-chain behavior, not just vanity metrics.

Endorsement Credibility Index

Based on outcomes of promoted projects (e.g., success, scam, or rug).

Why: Penalizes those who shill scams and rewards those with good judgment.

Stake-Based Trust Endorsements

Followers can stake reputation tokens to “vouch” for an influencer.

Why: Adds a cost to false trust, aligning incentives.

DAO Review & Community Score