One Web3 data play I’d back to outsmart centralized giants is Ocean Protocol’s data DAOs — and it’s a sleeper hit for a few key reasons:

Why it’s different:
Decentralized Data Ownership: Instead of handing data to Big Tech, individuals and communities form DAOs that control, price, and monetize their own datasets.

Incentivized Sharing: Contributors earn OCEAN tokens for providing high-quality, machine-readable data — fueling AI without exploiting users.

Composable & Private: Ocean’s framework allows private training of AI models on encrypted data, solving the privacy-vs-access trade-off.

Why it’s a sleeper:
It’s quietly laying the infrastructure for a data economy where users are stakeholders, not just products — and it’s already powering early projects in DeFi, health, and climate.

In short: Ocean flips the Web2 model on its head — and most people haven’t realized it yet.