"Web3 empowers you to actually own your digital stuff and participate in the internet's future, rather than just being a user."

They would listen because it speaks to relatable pain points and desires: the feeling of not truly owning digital assets (like game skins or music libraries), the desire for more control over personal data, and the growing awareness of how centralized platforms operate. The promise of "ownership" and "participation" offers a tangible benefit that directly contrasts with the current experience of the internet for many mainstream users.