Open Ads Protocol (oap)

Not only can ads be minted to ensure transparency, marketers can leverage them as collectibles to keep brand affinity strong, as dg_goens.twitter explains here https://paragraph.xyz/@deez.eth/ad-vantage

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Thread: How a Decentralized Advertising Layer Fuels Innovation 🌐💡 A decentralized advertising layer unlocks new possibilities for innovation in the advertising landscape. Here's how it promotes fresh ideas and enhances the user experience:

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1/ Incentivized Engagement: Tokenization and rewards incentivize user attention and interaction with ads. This gamification element encourages active participation, providing valuable feedback and driving innovation in ad content and delivery.

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It’s important to understand where we’ve been to see where we’re going. A quick review of the history of digital ads: https://paragraph.xyz/@oap/history-of-digital-advertising

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