We’re making advertising open, transparent, and permissionless. Co-founded by @koziak.eth
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You might get have missed the last few post of our blog. Highlights include ZK Proofs in Advertising and the Benefits of a Decentralized Discovery Layer for the Web. Subscribe directly below! blog.oap.gg
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A primer on ZK proofs in decentralized ads https://paragraph.xyz/@oap/zk-proofs-in-decentralized-blockchain-advertising
Not only can ads be minted to ensure transparency, marketers can leverage them as collectibles to keep brand affinity strong, as dg_goens.twitter explains here https://paragraph.xyz/@deez.eth/ad-vantage
Thread: How a Decentralized Advertising Layer Fuels Innovation 🌐💡 A decentralized advertising layer unlocks new possibilities for innovation in the advertising landscape. Here's how it promotes fresh ideas and enhances the user experience:
1/ Incentivized Engagement: Tokenization and rewards incentivize user attention and interaction with ads. This gamification element encourages active participation, providing valuable feedback and driving innovation in ad content and delivery.
It’s important to understand where we’ve been to see where we’re going. A quick review of the history of digital ads: https://paragraph.xyz/@oap/history-of-digital-advertising