@nt
if I were to coin a project again, here's how I would do it to avoid creating bad incentives:
1. build a product first, without a coin.
2. iterate to reach PMF without anyone suspecting there to be an airdrop. people are only using the product because the product is useful to them.
3. do a community fundraise with an ICO
I believe that anything else is going to make PMF harder to reach - just as it is harder to see the bottom of the sea in murky water, so is the right product shape amidst a user base of speculators.