cryptosapiens

Red Bull doesn’t just attach its logo to an event, it owns the narrative. 
What if Web3 could do the same? 
Not by selling jargon (tokens, smart contracts, infrastructure), but by building stories around autonomy, inclusion, and global belonging. Starting small, betting on the overlooked, and creating cultural moments that scale.

The question is: what experiences and events can we build that make people feel autonomy, inclusion, and belonging the way Red Bull makes us feel boldness?

Red Bull doesn’t just attach its logo to an event, it owns the narrative. 
What if Web3 could do the same? 
Not by selling jargon (tokens, smart contracts, infrastructure), but by building stories around autonomy, inclusion, and global belonging. Starting small, betting on the overlooked, and creating cultural moments that scale.

The question is: what experiences and events can we build that make people feel autonomy, inclusion, and belonging the way Red Bull makes us feel boldness? 

https://paragraph.com/@ayastudio/red-bull-turned-sports-into-culture-can-web3-brands-do-the-same?referrer=0x570124A4f149724E8eA7e99BEEc4491FeCB28C95

Collecting stories at Beams https://paragraph.xyz/@beams ✨ It's all about ART ✌️ https://rodeo.club/@asha

higher

their approach to micro marketing > macro marketing is a best practice to study and learn from

Nomadic spirit, unveiling beauty · /nomadicframe · /fc · /pic · /ccc · Sony World Photography Winner ‘22 🏆 · wander with me: https://linktr.ee/Nomadic.Frame

TYSM

Couldn't agree more, their marketing campaigns are always spot on 🤌 I wonder what we can pick up from them to use as inspiration