@nicom
Not sure about the "what people want to read" part. That's a big issue to me. The social systems are flawed as they make us think that kawaii and selfies and what you had for lunch is what people want to read. But it's wrong, it's what people are attracted to. The flies doesn't go straight into the blue light because they want to...
We have a moral choice to do. Do we feed the machine or do we try to make each other better.
One is easy and machine rewards us for it short term, the other is hard and the reward is long term from people who will really appreciate us for what we bring to them.