naelfounder
@naelfounder
A key data-privacy innovation Web3 brings to digital advertising is user-owned and consent-driven data sharing via decentralized wallets and protocols. Instead of passive tracking as in Web2, users actively choose what data to share and are rewarded (e.g., tokens or premium content) for doing so. This enhances transparency, safeguards privacy, and shifts power back to consumers—transforming them from exploited data sources into active beneficiaries of the advertising value chain.
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