@myphamweb

A friend thought his business was broken because he didn’t have a COO. Doing $3M, solid margins, but every attempt to scale hit a wall. His plan? Hire a $150K “integrator” to own sales, marketing, fulfillment, finance, and keep him organized. Reality check: that’s not 1 job, that’s 5. And that’s why most COO hires at this stage flame out. If you want a business that grows past ~$2–3M and doesn’t depend on you, you don’t need a unicorn operator — you need clear owners: marketing, sales, fulfillment, finance, and your own time (EA). He stopped chasing a magical COO, hired a real Head of Sales first, then finance, then fulfillment. Revenue went from $3M → $7M, and he’s out of the day-to-day.

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