fluidkey

this week’s highlight on Fluidkey is ENS!

ENS makes crypto readable and is a core part of the user-friendly privacy experience on /fluidkey 

we love @ensdomains ❤️

more below

Your web3 username | Join the chat in /ens

Learn more: ens.domains | Register: app.ens.domains

imagine it’s 1980

to reach a website you have to type a series of random-looking numbers: an IP address

fast-forward to 2025 where many of us still paste raw hex addresses like “0xab65…8e49” to make onchain payments

ENS solves this

the protocol allows users and developers to set human-readable names and metadata for account addresses and smart contracts

now instead of pasting a raw hex address into your wallet, you can send money to yourfriend.eth

a frequent criticism of ENS is that it reduces privacy

typically, addresses connected to an ENS are static, meaning that you can easily find someone’s public address by looking up their ENS

Fluidkey solves this by allowing you to have a static ENS like you.fkey.eth while resolving a new stealth address on every request

you get the benefit of a static human-readable identifier while ensuring your addresses stay private

the ENS DAO is very active and involved in pushing the protocol forward, both with its own initiatives and by supporting ecosystem organisations like Fluidkey

we’re excited about ENS making crypto more user friendly and will keep contributing with Fluidkey to ensure you don’t have to make a choice between user friendliness and privacy!

if you're in Cannes come join us as we present Fluidkey at ENS Cannes Lightning Talks tomorrow

https://lu.ma/5dolgipg

the DAO also generates significant revenues (currently about $5m per quarter), mostly from name registration fees, and is governed by the ENS token

Namechain was recently announced as a layer 2 focused on onchain identity and enabling ENS name registration at much lower cost