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MorenoDV
@morenodv
I've been thinking a lot about how we treat crypto tokens. Too often, we expect them to act like equity from day one but protocols aren’t companies, and tokens aren’t stocks. Tokens Were Never Meant to Be This Way:
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MorenoDV
@morenodv
We want them to be everything, everywhere, all at once. But that’s like asking a seed to behave like a tree. ➜ Distribute value ➜ Incentivize growth ➜ Align stakeholders ➜ Govern the protocol ➜ Offer financial upside Too much. Too soon. But what if tokens weren’t born butterflies? What if they evolved with the protocol shifting in purpose, role, and value at each step? In that way, tokens become instruments of coordination, not just speculation.
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MorenoDV
@morenodv
Here’s a 3-phase framework designed to align both the protocol’s lifecycle and the user journey where each phase uses the token to unlock a specific type of behavior through smart incentives and clear communication: Phase 1: Bootstrap Goal: Awareness, contribution, activation This is the “initiation” phase. The token’s job is to initiate the system, not to reward speculation, so it should: ➜ Attract attention ➜ Spark early usage ➜ Reward contributors
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