@monteluna
I mentioned this before but my path for crypto social working is a BD team that focuses on popular web2 companies integrating to provide rich social interactions. This might even be an opportunity for Arbitrum to spin up it's own client and lead here.
There are a number of gaming and news websites with millions of users, and the sell should be "Farcaster can be your application's social backend where you can own the data". Social data is currently siloed between a few larger players, but you can come up with a number of websites where the business + social is actually a huge improvement and allows users to become your best marketing.
Think normies and Strava. The only thing I know about Strava is when people screenshot their runs to post to their social networks. Think about that. The reality is Strava has no real expansive social presence. What Strava doesn't have, is its own social graph where users log into their website and see a dedicated social front end they can instantly tap into, start and join communities, post to everyone at once if they so choose, and log out. On top of this during onboarding, it would be great to instantly link known friends and instantly form communities. Right now that process is via "import contacts from cell phone". Why not "import contacts from Farcaster" and instantly see a community of likeminded people?
Why isn't there a social graph integrated into ESPN? DraftKings? Etsy? There a couple of layups as well that I am absolutely shocked hasn't happened yet, like Polymarket.
The ability for any company to instantly access a social graph for every user is a Billion dollar opportunity if it can be executed tastefully.
The pieces are in place. @rish has that dog in him to execute.