Münevver
@mnvvr
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... Subsequently, I identified the core elements to develop: typography, color palette, and potentially a meaningful auxiliary visual element. This auxiliary element became the small square dot I added to the end of the wordmark—this was my "aha" moment. This small mark was directly related to the project, symbolizing truth, certainty, and trust. It simultaneously established a simple yet powerful balance.
Each element required individual consideration: The design needed to be simple, making a sans-serif font the appropriate choice. However, it also needed to appear strong, which would be reinforced through color usage. Yet this wasn't about creating a colorful, distracting piece of text—it was a corporate identity. Therefore, everything needed to be clean, functional, and meaningful.
Ultimately, by bringing these elements together, I was able to create a brand language that aligned with the project's essence. Naturally, this required extensive experimentation and fine-tuning. 1 reply
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Designer Of The Week: Special Edition - Münevver Aslan
Each week, the Design Channel highlights one of the most influential designers in web3 and the Farcaster network.
In this weeks special is powered by @octant, we’re enjoying the company of Münevver Aslan @mnvvr, the winner of the Octant's Design for Ethereum contest.
- Your most recent work was the ‘Act logo,’ which was a submission to the Octant bounty. Can you tell us about that project?
Absolutely. That project was a special one for me. I've been following the Argot Collective (@argotorg.eth) with great admiration since they started, so when I saw the Octant bounty for their 'Act' category, it felt like an opportunity I couldn't pass up. My main goal was to distill the idea of 'verified truth' into something incredibly minimal but strong. I kept coming back to the idea of a final, definitive point. That led me to the final design: a clean typographic word mark with a small square dot at the end. It’s meant to be that final point of truth. It was incredibly validating to hear that the team connected with that story and chose my design.
- What is your earliest memory of design?
My earliest memory of noticing design was probably in one of the old role-playing video games I played as a kid. It wasn't just about the story; I was fascinated by the design of the world itself—the layout of the towns, the intricate maps, and even the menus. I remember thinking about how a simple interface could hold such a complex world and guide you through it seamlessly. I didn't have the vocabulary for it then, but looking back, I think that was my first encounter with user experience—the quiet realization that someone had thoughtfully planned every path and every button to make an experience feel intuitive and magical.
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Read the full interview and check out some of @mnvvr's work on @paragraph !
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