ChosunBiz, Alpha Asset Management managed by Choi Jun-hyuk, the husband of South Korean star Jeon Ji-hyun, suffered a major loss due to its investment in the game company Wemade. Alpha invested a total of 35 billion won in 2023 and 2024 to buy Wemade shares, and now has a cumulative book loss of 15.8 billion won due to a sharp drop of about 28% in stock prices. The decline is related to the second time that Wemix virtual currency was removed from the shelves by the Korean exchange, which previously lost about 9 billion won in assets due to hacking. Wemix is a virtual currency issued by Wemade through its subsidiaries.