Founders

Today's web3 with a16z episode is all about marketing — including differences between marketing in crypto and traditional tech.

The conversation shares a candid look at what works — and what doesn’t — when it comes to building reputation and community, attracting developers, hiring teams and agencies, launching tokens, raising founder profiles, and more.

Our experts are:

... Amanda Tyler (@amandatyler), who was most recently Head of Marketing at the Optimism Foundation (and was formerly at Polygon, Coinbase, and Google);

... Claire Kart (@clairekart), Chief Marketing Officer at Aztec (who previously was at Risc Zero and SoFi);

... in conversation with Kim Milosevich (@kimbatronic), CMO at a16z crypto (who was formerly VP of Comms at Coinbase, and who has spent decades in tech at a16z, Skype, Yahoo, and elsewhere).

Check out the full episode:  https://a16zcrypto.com/posts/podcast/marketing-101-startups-token-launches-memes-devs/

For the last four years, marketing in crypto has been like putting on a straight jacket and jumping into the deep end of the pool. 

Those that survived have advice worth listening to. 👇