marketing

Most web3 companies today do brand marketing instead of product

but it's not that brand marketing doesn't have it's place; it does it's just knowing wen to use what

to recap, 

brand: one stop access to DeFi (1inch)

product: get best prices in DeFi for traders and dapps (paraswap)

founder @unhashed | your web3 GTM partner. scale from early traction to breakout growth (with strategy, story, & data) | chapters with @Moonpay @AleoHQ

Digital marketeer from Switzerland who excels at reducing complexity and enjoys streamlining workflows. Studied Political Science

linktr.ee/mariokondo

product marketing is the reason you become a user. brand marketing is the reason you won't switch you a similar competitor

Product Manager at Bit2Me | product • crypto • technology • economy | juanfornell.com

Castellón de la Plana, Castellón, Spain

Finding the right balance between brand and product marketing is key.

learning about web3 growth and marketing • crafting growthchannel.xyz web3meetups.xyz

I agree partly. I know that our team at @thirdweb decided to not dedicate any budget for events now/ future 

however I agree with what @karmen.eth said-it might not increase traffic/conversion but it increases brand affinity-say that coz I have used Toku (crypto pay for teams); know them coz they sponsor @bankless

Still feel sponsoring events isn't going to provide the ROI even for a late stage company.

ROI being txns increasing for their product

what are your thoughts on it?

Chief Storyviber | My memes are mine | Buidling something  | Living that onchain life

early stage-lean only on product marketing; as more and more of your customers know you-balance with brand marketing

If you think about it. Branding becomes more important.

Copying blockchain products is easy due to its open source nature. Soon we will have AGI agents that will create copies of products in no time.

There won't be much difference between products. Brand will be how you differentiate and retain your users.