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mevi
@mevi
Here’s how AI Overviews is affecting traffic and conversions. We looked at 31 B2B sites and 49 B2C sites and compared their traffic before and after the AI Overview rollout. We did the same with their conversions. Overall, a lot of the traffic companies are losing isn’t impacting conversions and revenue as much. Or at least in the short run. Remember that traffic and conversions could also fluctuate due to algorithm updates and economic conditions.
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