creator

Engage Your Community, Don't Just Grow It! 🌱 

The biggest frustration people have with KOLs isn’t the pedastool people place on thought leaders, but the fact that many KOLs cultivate an audience, and continue to farm their following instead of taking the time to get to know the real replies from people sticking around.

It’s like taking your following for granted, and treating them like a task to handle, manage, or reply to, rather than an appreciation or gratitude for the energy they provide in showing up.