@merlinegalite
→ Why is it an important step for wallets in general?
For a long time, users wanted diversity of choice and optionality. So, they used whatever wallet they could to connect to DeFi protocols or web3 projects to which they had affinity.
This has changed.
Wallets have understood that they're not just providing a simple noncustodial wallet; they're the gateway to the onchain world. One classic example is Coinbase's revamp of Coinbase Wallet to be the gateway to all Coinbase onchain products and more.
The next growth target is those who aren't Web3 native and coming from Web2. They are usually less technical, or don't really care about having full optionality and discovering new projects every day. They just want something that is native in the wallet interface so that they can do what they need to do: swapping one asset for another, getting onchain yield, taking out an onchain loan on a Sunday from their phone, etc.
→ So, how do you solve this?
Bundling products within the same simple interface.
1 reply
1 recast
2 reactions