Peer to peer ad markets are now live on Zora.
For any post you can buy the content coin. And if you’re the number one holder, you can pin a link under the post.
This solves many issues at once.
(1) First, it gives utility for holding a post-specific digital currency.
(2) Second, it allows creators to share directly and instantly in ad revenue.
(3) Third, it allows advertisers to micro-target individual posts more specifically than ever before. Entire new crypto ad exchanges can arise on this basis.
(4) Fourth, it’s an application that’s legible to web2 execs, as they understand the monetization of attention.
(5) Fifth, you can work out the CPMs, but they may well be lower than traditional ads.
(6) Sixth, it’s enabled by the p2p aspect of crypto, as it’d be hard to facilitate this kind of microtransaction otherwise.
(7) Seventh, creators will probably want to curate their top reply or have AI doing it for them.
(8) Finally, if this works it can be scaled across any social crypto product. 21 replies
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