Sorry but thinking that foundations helping apps = shilling them on CT
is quite narrow minded.

Chains teams must bring business. And make it easy to do business on your chain.

Solana in the recent weeks brought stocks onchain with Kraken, partnered with Dubai Virtual Assets authority and got support from Farcaster.

They are releasing starter kits, fund crazy ideas that might turn into a next vertical, doing intros, lobbying.

Foundations must bring business, the Twitter shilling is just the tip of the iceberg.

Ty for sharing more conctete examples!

some of this work looks like bd stuff (e.g. getting rwa issuers to use the chain) or direct lobbying

i actually took a look at the starter kit stuff and:
- was not impressed (mostly packages various saas together)
- also seemd to be run by a non-foundation org (so they were just shilling)

i can see the benefit of funding things as well, but that would be e.g. for the venture arm (e.g. consensys, etherealize?)

also agree that foundations can help drive demand, but this seems like a different angle than the original point of "they should directly service apps"

I think it’s all connected.

A chain (and the foundation that serves it) should do anything possible to let their apps thrive.

Be obsessed with apps success: make them easy to build, bring them the right assets, customers, shill them and what not.

Build pipelines that make builders succeed.