today, the winning formula for building a category-defining consumer brand is to have one or more of the following: 1) ridiculous ad spend, 2) a creator/celebrity distribution, or 3) a cult-like community.

in lieu of spending millions of dollars on facebook/google advertising, or unless you're a creator with a casual 10m+ followers, you need to cultivate your own community that becomes your marketing engine and distribution channel.

and that's why we're co-leading @tyhunnny and a team that has firsthand experience in building a community-led brand from the ground up and is now productizing those components on crypto rails.

https://fortune.com/2025/06/11/ty-haney-tyb-try-your-best-series-a-loyalty-consumer/

this is what a winning consumer crypto investment memo looks like

not esoteric bullshit that only makes sense to CT

Farcaster-native research: https://paragraph.xyz/@matthewb | prev. Juicebox, Nouns, RAW DAO | casting about coffee, hi-fi, and other rabbit holes

Preach. If the average user can’t understand it, it’s probably not that groundbreaking