What caused veneers become so widespread among 20 somethings?

Was there some improvement in the procedure or cost that made it more accessible?

I find it incredible that so many people are willing to undergo an irreversible process for such a prominent part of their appearance.

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makes no sense to me, way too much risk. if you can afford veneers then you likely also could have afforded dental and orthodontic work as a teenager, in addition to clinical whitening as an adult.

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Reminerslization and whitening and other tricks help but more often than not full restoration of front surface is recommended after removing brackets. Mine are more complicated story though, I have fluorosis spots all over my skeleton since early childhood, which makes teeth look weird but also them and other bones quite hard if slightly unevenly so (it can't be whitened, at least not with the usual means). I eventually decided I like my weirdly coloured but super-strong enameled teeth the way they are and don't need two dozen of brittle veneers installed instead for purely cosmetic reasons. But that's just me.

interesting, how do orthodontics damage enamel? you can’t just whiten them once they’re all straight and perfect?

The thing with orthodontics is that wearing brackets often damages the enamel making veneers an inevitable follow-up. I was referred by orthodontist too but decided my super-strong natural enamel is awesome and unique even if it looks weird around the edges and just leaned to smile like a meth addict instead 😁