@marmo.eth

“Product‑market fit” in crypto is an inanimate notion in an already intangible digital world. What all crypto projects need is a peer-to-peer conceptual brand: an abstract peer-to-peer promise that humans grasp intuitively, triggering the emotional desire to take action; plus a concrete expression of the action they can take to obtain the glorious bounty of that peer-to-peer promise. Features, utilities are important for the to improve the concrete expression, but they don’t frame the peer-to-peer promise (neither do traditional branding and marketing techniques, logos, colors, and even names, which tend to be stuck in the inanimate product positioning era). That’s my nudge to @farcaster @dwr and the broader cryptosphere. And huge shoutout to @j4ck.eth and @stephancill who actually made and delivered upon the peer-to-peer promise that made me a daily active member of the farcaster family. Both of these torchbearers should be given infinite invites!

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