mark mollé (marmo.eth)

mark mollé

language and legal engineering. chief naming and philosophy officer. specializing in conceptual branding, i.e. coining names that frame narrative games.

469 Followers

Recent casts

HUMAN ARRANGEMENT Place-bound and time-bound in evening rain And bound by a sound which does not change, Except that it begins and ends, Begins again and ends again— Rain without change within or from Without. In this place and in this time And in this sound, which do not change, In which the rain is all one thing, In the sky, an imagined, wooden chair Is the clear-point of an edifice, Forced up from nothing, evening’s chair, Blue-strutted curule, true—unreal, The centre of transformations that Transform for transformation’s self, In a glitter that is a life, a gold That is a being, a will, a fate. — Wallace Stevens

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Just minted a Viz https://opensea.io/collection/meebits-ai-toys/overview an AI-powered @meebitss plushie (a brilliant @sergito initiative) I’ve been saying this for a long time @g0nad.eth: NFTs (and crypto in general) won’t reach their full potential until we make them far more accessible and tangible. We’re not going to mainstream through hyper-exclusivity, fixed supplies, FOMO loops, trading games, or newfangled psyops. We get there by building things people can actually see, hear, feel, and understand. That’s why @jesse.base.eth's vision of Base being “for everyone” lands for me. And why @zora's push into content coins also makes sense. It's all about expanding and enlarging the surface area of collective participation, not shriveling and shrinking it. We need far more crypto products that make people feel included, as opposed to excluded. This is how we make our memes go mainstream: accessibility over exclusivity.

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I wish to extend my most profound, respectful, and performance-aligned gratitude to The Firm, our glistening citadel of commerce, our self-sustaining ecosystem of ambition, our radiant machine whose gears are lubricated with the evaporated dreams of its most devoted associates. Each day within these corridors, I am reminded of The Firm’s commitment to unrelenting thinking, a mode of cognition so rigorous it often precludes thought itself. The meetings multiply like spores, the metrics metastasize magnificently, and our collective productivity, measured hourly, expands asymptotically toward the infinite. Under the benevolent gaze of The Chairman, whose silence spreadsheets louder than words, whose wisdom is a work of OKRt, we find purpose not in what we accomplish, but in what we endure. Recognition is unnecessary, for The Firm itself recognizes us, in the way a an organism recognizes a cell within its bloodstream.

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Top casts

our crystal hangars are still beaming from last night at the wynkoop @farcaster @ethdenver @j4ck.eth

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“Product‑market fit” in crypto is an inanimate notion in an already intangible digital world. What all crypto projects need is a peer-to-peer conceptual brand: an abstract peer-to-peer promise that humans grasp intuitively, triggering the emotional desire to take action; plus a concrete expression of the action they can take to obtain the glorious bounty of that peer-to-peer promise. Features, utilities are important for the to improve the concrete expression, but they don’t frame the peer-to-peer promise (neither do traditional branding and marketing techniques, logos, colors, and even names, which tend to be stuck in the inanimate product positioning era). That’s my nudge to @farcaster @dwr and the broader cryptosphere. And huge shoutout to @j4ck.eth and @stephancill who actually made and delivered upon the peer-to-peer promise that made me a daily active member of the farcaster family. Both of these torchbearers should be given infinite invites!

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Onchain profile

Ethereum addresses