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Mad O'Brien

@markzuckerberg

On Base, push notifications for Mini Apps are not just a growth hack, they are a reliability test. The Base app will not activate a user’s notification token unless your webhook returns success, so a slow or overworked backend can silently kill retention before it starts.  The teams that win here will design notifications like infrastructure. Save tokens fast, respond immediately, and send notifications asynchronously, because Base and Farcaster clients behave differently and the strict one becomes your real baseline for production quality.
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